Episode 6 - Petra Abbam, BBC Principal Responsible - AI Manager

AI is transforming the world at an unprecedented pace, but what does it truly mean for businesses, leadership, and sustainability?

In this final episode of series 1 of Voices on the Edge of Change, Lou Robey catches up with an ex-colleague Petra Abbam Principal Responsible - AI Manager - BBCto explore the rapid rise of AI, the cultural shift it demands, and the fine line between meaningful innovation and corporate misrepresentation of sustainability efforts.

💡 Did you know that ChatGPT holds the record for the fastest-growing adoption in tech history? AI isn’t new, but something has changed—so why now? Petra shares her insights on what’s driving this acceleration and what leaders need to do to harness its potential responsibly.

🎙️ What you’ll hear in this episode:

✅ The fascinating journey that led Petra to the BBC and her work at the intersection of AI, culture, and transformation.

✅ Why AI is suddenly everywhere—what’s behind its explosive rise, and how companies should prepare.

✅ The reality behind AI-powered sustainability initiatives: genuine progress or just a corporate smokescreen?

✅ The biggest challenges in embedding AI into organisational culture—and how businesses can integrate it with purpose and long-term impact. How this sit with their Values and Trust as broadcaster - so much to think about!

✅ Why governance, trust, and integrity are critical when adopting AI—because it’s not just about what you use AI for, but how and where you use it.

🚀 If you want to stay ahead in the age of AI and understand how to lead responsibly, this episode is a must-listen. Tune in now!